Emirates NBD Adds Bridgewise AI Market Insights for Digital Wealth Clients on ENBD X

The feature tracks significant moves in global markets, including stocks and exchange-traded funds in the United States, Europe and Asia, and produces analysis tailored to each customer's existing portfolio, the bank said in an announcement on Tuesday. It is intended to explain why prices are changing without customers having to follow several outside news sources, and it carries no additional charge.

The launch is an example of a UAE bank moving generative AI from back-office use into a customer-facing investment product, where explanations tied to an individual's holdings sit close to the line between information and advice. The bank described the service as market insight rather than investment recommendations.

The feature is live for a selected group of customers and will be extended to all customers by the end of the month, Emirates NBD said, with feedback from early users used to refine it before the full rollout.

Neeraj Makin, the bank's group head of strategy, analytics and venture capital, said the partnership would give customers AI-supported information on market moves along with clear, actionable insights to help them make more informed decisions on the platforms they already use. The group's head of private banking and wealth management said investing can seem complicated, especially when markets move quickly, and that the aim was to make it easier for clients to see how events affect their investments.

The tie-up grows out of an existing financial relationship. Emirates NBD took part in Bridgewise's Series A funding round through the Emirates NBD Innovation Fund, its venture capital arm, and Bridgewise holds a licence from the Dubai International Financial Centre. This is the first Bridgewise product offered to the bank's digital wealth customers.

"Emirates NBD was among the first to trust us, first as an investor and then as a partner," said Dor Eligula, Bridgewise's co-founder and chief business officer, adding that he regarded the UAE as one of the markets most ready to adopt AI.

ENBD X already lets customers trade around the clock in local and international shares, ETFs, fractional bonds and sukuk, mutual funds, and gold and silver bars. The bank did not say how many customers use the app's investment features or disclose financial terms of the Bridgewise arrangement.