Meta's Muse AI Agent Shows Rs 1,799 Monthly Price in India Ahead of Launch

The prices first appeared in a report by The Hindu, which said they were shown on Muse's service. Analytics India Magazine said Meta had not confirmed India-specific pricing, while some other outlets described the figures as set. Subscriptions bought through Google Play or Apple's billing systems are slightly more expensive, according to the reports.

India is one of Meta's largest markets by users, and the pricing shows the company plans to charge close to US rates rather than offer a steep regional discount. In the US, the same two paid tiers cost $20 and $100 a month and come with higher usage limits for handing tasks to the agent. TelecomTalk reported that the Power tier allows up to 500 million tokens a week and the Max plan up to 3 billion.

Meta introduced Muse on September 8 as a personal agent that can browse websites, work inside connected apps and keep running tasks after the user closes the app. The company says it can send emails, book travel, fill in online forms and coordinate longer-running jobs. Each user's tasks run on what Meta calls Muse Secure VM, a dedicated cloud virtual machine with its own browser. The agent asks for approval before sensitive actions such as sending messages or making purchases.

In the US, Muse is available on the web, in dedicated iOS and Android apps and through WhatsApp. Analytics India Magazine, citing SensorTower data reported by TechCrunch, said the app passed 10 million downloads within two months of launch. Meta this week also added an Apple Watch companion and made its Muse models available through Google Cloud.

Indian users can reach Muse's web and WhatsApp interfaces with some features restricted, and are being placed on a waitlist for full access. Meta has not said when the waitlist will open.