Salesforce Says Agentforce Coworker Use Grew 21-Fold in Three Months, Adds $50 Plan

The flat per-seat price matters for companies weighing wider rollouts. Usage-based charges for AI agents have made budgets hard to predict, and Salesforce said the new option is meant to give finance and technology leaders a clearer way to plan spending as adoption spreads from one team to an entire organisation. The figures were released in a statement aimed at the UAE market and have not been independently verified.

Coworker takes an assignment from a user, plans the steps, calls on specialised agents and workflows, and returns results and suggested actions for the user to review and approve, according to Salesforce. Because it is built into Salesforce and its Data 360 product, the company said, it already has access to accounts, sales pipeline, cases, contracts and business rules, and operates within a customer's existing security and permission settings. The Adecco Group, Accenture, Fulton Bank and BACA Systems are among the companies using it, Salesforce said.

Google Workspace connectivity, a History feature that lets users resume earlier conversations, and Skills, which turn a proven workflow into a shareable one-line request, are available now alongside the new pricing. A Microsoft Teams version, iOS and Mac and Windows desktop apps, Microsoft 365 connectivity covering email, calendar and files, and a Coworker MCP server for linking additional data sources are due later in November. Scheduled tasks and a Daily Digest that opens each morning with a user's top priorities are expected in December.

"Business leaders in the UAE no longer ask whether AI works. They ask how fast it can be trusted with real work, under real governance, at real scale," said Mohammed Alkhotani, senior vice president and general manager of Salesforce Middle East. He said the product goes live "in minutes rather than months" and is aimed at government services, banking, retail and aviation in the country.

To support its pitch, Salesforce cited a PwC estimate that AI will add $96 billion to the UAE economy by 2030, equal to 13.6% of GDP, and an IDC forecast that AI spending across the Middle East will reach $11.4 billion by 2027, with the UAE and Saudi Arabia the fastest-growing markets. It also pointed to the UAE Digital Economy Strategy's goal of doubling the digital economy's share of non-oil GDP to 20% by 2030, and to Dubai's appointment of chief AI officers across 22 government entities.

Salesforce did not give a UAE-specific user count for Coworker. The Teams integration and desktop apps scheduled for later this month will be the first test of whether the assistant can reach staff who do not work inside Salesforce every day.