Salesforce Pitches Agentforce Coworker to UAE Firms After Reporting 21-Fold Usage Rise

In a press release dated November 5, Salesforce said more than 185,000 people now use Coworker. A regional version of the announcement, issued in Dubai, put average monthly growth at 2.8 times. Salesforce did not give a starting figure or say how it measures usage. Forkast pointed out that this makes the 21-fold claim impossible to check or compare, and that the release contains no independently verified productivity results.

What changes for buyers is the price and the number of places Coworker runs. Salesforce has added a $50 per user per month option, which it says is subject to change. It previously sold the product through consumption-based credits. Microsoft Teams integration, an iOS app, desktop apps for Mac and Windows and an MCP server for linking other data sources become generally available this month. Google Workspace and Microsoft 365 connections are listed as available now in the global release. The Dubai version says the Microsoft 365 link arrives later in November. Scheduled tasks and a morning Daily Digest are expected in December.

Salesforce describes Coworker as an AI teammate. A user hands it a job, such as investigating a customer renewal at risk of lapsing. Coworker plans the steps, calls on specialised agents and workflows, and returns results and suggested actions for a person to review. It works on top of Salesforce and the company's Data 360 layer, and it is bound by the customer's existing permissions, sharing rules and access controls.

The customers named in the release are global: The Adecco Group, which is expanding Coworker across 40 countries, Accenture, Fulton Bank and BACA Systems. The UAE announcement did not name any customers in the country and gave no UAE usage figures.

In that version, Mohammed Alkhotani, senior vice president and general manager of Salesforce Middle East, argued that UAE business leaders are past the question of whether AI works. He said adoption in the country should show measurable results in government services, banking, retail and aviation. The release cited a PwC estimate that AI will add $96 billion to the UAE economy by 2030, equal to 13.6% of GDP, and noted that Dubai has appointed chief AI officers in 22 government entities.

James Nakashima, Salesforce's senior vice president of product management, said the aim was "giving them one Coworker that brings the right agents together to get work done," rather than more agents for users to manage.

The Teams, mobile and desktop releases are due by the end of November. Any Gulf customer deals will be the first test of whether the regional push leads to deployments in the UAE.