Maserati Lends Its Name to 840-Home Island Project in Dubai's World Islands

The project is another example of a car or fashion brand putting its name to Dubai homes, with the brand owner supplying identity and design while a local developer builds and sells. The statement did not say how the partners will split revenue or what buyers will pay.

The master plan includes 840 branded residential units, seven water villas and two villas set among green space, the companies said. The first phase will release 232 units, ranging from studios to four-bedroom apartments, each with a private pool. The developers said every unit is oriented towards open sea views.

Interiors will use furniture from the Giorgetti Maserati Edition collection, which came out of a 2025 collaboration between the two Italian brands. The architect Carlo Colombo of the A++ studio is leading the interior design.

The island is meant for permanent, year-round living rather than holiday use, according to the statement. Planned amenities include a floating Italian restaurant, a beach club, private beaches, a central lagoon, spas, gyms, shared executive work lounges and a marina for water sports. A scheduled private yacht service will connect residents to mainland Dubai.

Imran Farooq, chief executive of Samana Developers, called the partnership a milestone for Samana Collecta and for Dubai's luxury property market. He said The World Islands is one of the city's most attractive waterfronts. Santo Ficili, chief executive of Alfa Romeo and Maserati, said the project builds on the brand's Casa Maserati initiative and extends its idea of Italian luxury into homes.

Cristiano Fiorio, Maserati's chief marketing officer and head of its Bottega Fuoriserie division, linked the launch to the centenary of the brand's trident emblem.

The companies said the homes are scheduled for completion, with handovers beginning in 2030.