Etisalat UAE Launches Agentic AI Advertising Platform for Small Businesses With Pixis

The company said in a press release on Thursday that the platform is meant for business owners and marketers who have no agency, in-house media buyer or specialist advertising staff. It is available only to etisalat UAE's business customers. Pixis supplied both the front-end and back-end technology.

The launch moves the operator beyond selling connectivity and cloud services to small firms and into managing their ad spending. That puts agentic AI, meaning software that carries out multi-step tasks rather than just answering prompts, into a workflow that smaller companies have usually outsourced or skipped.

According to the company, the platform drafts a media strategy and plan around a business's goals and budget, generates image and video adverts with AI, and launches campaigns across platforms including Google Ads, Meta and TikTok. Once a campaign is running, the system monitors performance, adjusts it on its own and provides live reports and analytics.

"For many SMBs, the challenge is having the time, resources and specialist capabilities needed to compete effectively across digital channels," said Esam Mahmoud, senior vice president for SMB at etisalat UAE. He said the platform brings "the entire digital marketing journey into one experience".

Hari Valiyath, founder and chief business officer of Pixis, said the value of agentic AI lies in "helping businesses move from intent to action" rather than only generating content or answering questions.

The operator said the platform will be offered in flexible subscription tiers so businesses can choose the features they need and add more as they grow. It did not publish prices or say which tiers include which features.

The company backed its case with official figures. It cited the UAE Ministry of Economy and Tourism as saying small and medium-sized businesses account for more than 63 per cent of the country's non-oil GDP and hold more than one million active business licences. It also pointed to Mastercard's 2026 SME Confidence Index, in which 35 per cent of UAE SMEs named marketing and promotional support as something that could speed up their growth.

The operator said the launch adds to its range of AI products for smaller companies and fits the UAE government's push to put agentic AI into commercial services. It has not said how many customers it expects to sign up or whether the platform will be offered outside the UAE.