Saudi Startup Mawsool Raises Pre-Seed Round for AI Sales Intelligence Platform

Parachute16, Ghassan Halawa, THANAWI, Advanced Elements Co. and Abdullah Al-Dosari took part in the round, along with other angel and corporate investors, according to the statement.

Mawsool is one of a growing number of Saudi software startups selling AI tools to local companies. Its product targets one of the most manual parts of selling to other businesses: working out who the potential customers are and whether the contact details on file are still correct.

Osama Abdelhadi and Oday Ali founded the company in 2023. Its platform lets sales teams search for prospective clients, pull up company information and check business contact details. Mawsool uses AI-powered search and data verification to cut the time sales staff spend building lead lists and qualifying prospects, the company said.

Mawsool says its database holds well over one billion verified business contacts. Wamda, which published the announcement, noted that the figure has not been independently verified. The company did not say in the release where the contact data comes from or how its verification works.

The startup said it will use the new money to develop its technology and strengthen its sales intelligence features. It also plans to expand its reach across Saudi Arabia and the wider Middle East and North Africa region.

The company did not name a lead investor, give a valuation or say how many customers it has. It also did not set a timetable for its regional expansion or say whether it will hire more staff.

This is a small, early round, but it shows that local investors are willing to back Gulf-built sales and marketing software, a category in which regional companies have mostly bought from international providers. Mawsool now has to show that its contact data is accurate enough, and its coverage of Saudi and regional businesses deep enough, to win sales teams away from those established tools. It will also have to raise more money if it wants to compete with them on scale beyond the kingdom.